長(chang)期以(yi)來，全國性(xing)(xing)、區域性(xing)(xing)線(xian)(xian)下(xia)展(zhan)(zhan)(zhan)(zhan)會(hui)作為(wei)行(xing)業(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的晴雨表(biao)及(ji)(ji)促進(jin)(jin)區域經濟(ji)的催化(hua)劑，一直保持穩定的發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)態勢。受新(xin)冠(guan)肺炎疫情的嚴重(zhong)(zhong)沖擊(ji)，直接倒逼傳(chuan)統(tong)(tong)會(hui)展(zhan)(zhan)(zhan)(zhan)創新(xin)驅動，加快傳(chuan)統(tong)(tong)會(hui)展(zhan)(zhan)(zhan)(zhan)業(ye)(ye)(ye)轉型升級(ji)，傳(chuan)統(tong)(tong)的線(xian)(xian)下(xia)展(zhan)(zhan)(zhan)(zhan)覽和(he)線(xian)(xian)上(shang)(shang)展(zhan)(zhan)(zhan)(zhan)覽的融合變得越發(fa)(fa)迫(po)切(qie)，越來越得到行(xing)業(ye)(ye)(ye)及(ji)(ji)企業(ye)(ye)(ye)的重(zhong)(zhong)視。線(xian)(xian)上(shang)(shang)會(hui)展(zhan)(zhan)(zhan)(zhan)是線(xian)(xian)下(xia)會(hui)展(zhan)(zhan)(zhan)(zhan)在網(wang)絡上(shang)(shang)的延伸、發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)，“線(xian)(xian)上(shang)(shang)+線(xian)(xian)下(xia)”深(shen)(shen)度協同，克服了(le)疫情期間(jian)線(xian)(xian)下(xia)會(hui)展(zhan)(zhan)(zhan)(zhan)的困難，促進(jin)(jin)了(le)會(hui)展(zhan)(zhan)(zhan)(zhan)業(ye)(ye)(ye)的健康發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)。紅(hong)星(xing)會(hui)展(zhan)(zhan)(zhan)(zhan)盡管歷經兩年疫情的嚴重(zhong)(zhong)影響，始(shi)終(zhong)注(zhu)重(zhong)(zhong)企業(ye)(ye)(ye)核心競爭力，一方(fang)面推動圍繞產業(ye)(ye)(ye)會(hui)展(zhan)(zhan)(zhan)(zhan)和(he)會(hui)展(zhan)(zhan)(zhan)(zhan)產業(ye)(ye)(ye)高質量發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的主(zhu)線(xian)(xian)，深(shen)(shen)耕主(zhu)業(ye)(ye)(ye)；另一方(fang)面積極探(tan)索、推進(jin)(jin)線(xian)(xian)上(shang)(shang)、線(xian)(xian)下(xia)會(hui)展(zhan)(zhan)(zhan)(zhan)的信息化(hua)、科(ke)技化(hua)的發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)，建立紅(hong)星(xing)會(hui)展(zhan)(zhan)(zhan)(zhan)云(yun)平臺，完善(shan)數據沉淀、強化(hua)統(tong)(tong)計(ji)分析(xi)功能(neng)、形成以(yi)數據分析(xi)為(wei)展(zhan)(zhan)(zhan)(zhan)會(hui)賦能(neng)，通過虛(xu)擬技術與現實需求的充分融合，下(xia)面從三個方(fang)面淺(qian)談會(hui)展(zhan)(zhan)(zhan)(zhan)數字化(hua)未來發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)趨(qu)勢。
1、把握趨勢，推進(jin)線(xian)上(shang)線(xian)下融合、相互協同促進(jin)的(de)新(xin)(xin)模式。要(yao)盡快明晰戰略目標、發(fa)展(zhan)路徑(jing)(jing)、效(xiao)(xiao)能(neng)定(ding)位，加大線(xian)上(shang)資源(yuan)布局(ju)、提(ti)高運(yun)營能(neng)力。實施內容創(chuang)新(xin)(xin)、流(liu)程創(chuang)新(xin)(xin)，制定(ding)一站式展(zhan)會需求解(jie)決(jue)方案，形成全方位、立(li)體化和永不落幕的(de)線(xian)上(shang)展(zhan)會模式。借助移(yi)動互聯網、數字化技(ji)術，深化循(xun)環路徑(jing)(jing)，有效(xiao)(xiao)帶動傳統產業擁抱(bao)線(xian)上(shang)發(fa)展(zhan)。
2、優化(hua)資源(yuan)，提升能力(li)開(kai)展(zhan)(zhan)(zhan)深(shen)(shen)(shen)度互動(dong)。深(shen)(shen)(shen)入洞(dong)察展(zhan)(zhan)(zhan)會(hui)發展(zhan)(zhan)(zhan)規律、需(xu)(xu)求(qiu)(qiu)趨勢，抓住展(zhan)(zhan)(zhan)會(hui)方式轉(zhuan)變帶來的(de)信(xin)息(xi)化(hua)需(xu)(xu)求(qiu)(qiu)，做到線(xian)上線(xian)下展(zhan)(zhan)(zhan)會(hui)資源(yuan)的(de)同步部署與推進(jin)(jin)(jin)。充分認識線(xian)上布局的(de)緊迫性(xing)，開(kai)展(zhan)(zhan)(zhan)行之有效(xiao)的(de)線(xian)上營銷推廣和觀(guan)(guan)眾引流，深(shen)(shen)(shen)入挖掘線(xian)上海(hai)量(liang)數據、持續性(xing)推進(jin)(jin)(jin)觀(guan)(guan)眾合(he)理化(hua)建議(yi)與產品改進(jin)(jin)(jin)。向所有展(zhan)(zhan)(zhan)商和觀(guan)(guan)眾開(kai)放線(xian)上產品展(zhan)(zhan)(zhan)覽、供需(xu)(xu)對(dui)接(jie)、在線(xian)留言、社交(jiao)溝通(tong)(tong)等多(duo)種(zhong)功能。實現電腦端、手(shou)機網頁端以及APP端無障(zhang)礙觀(guan)(guan)看(kan)，深(shen)(shen)(shen)度開(kai)展(zhan)(zhan)(zhan)深(shen)(shen)(shen)度互動(dong)，暢通(tong)(tong)交(jiao)易行為。
3、多方協同(tong)，構(gou)(gou)筑會(hui)展(zhan)云平(ping)臺。加快(kuai)做好相應的(de)新(xin)技術(shu)(shu)手(shou)段基礎建設投(tou)入(ru)，加快(kuai)構(gou)(gou)筑線(xian)(xian)(xian)上展(zhan)會(hui)平(ping)臺建設。利用(yong)云計算、大數據、移動互聯網技術(shu)(shu)、視頻直播、VR全景、智能(neng)互動、物聯數據對(dui)接等新(xin)技術(shu)(shu)，盡快(kuai)構(gou)(gou)建數字化的(de)展(zhan)示(shi)空間。實施專(zhuan)項支持，減少參展(zhan)企(qi)業(ye)(ye)參展(zhan)成本，幫(bang)助參展(zhan)企(qi)業(ye)(ye)進行線(xian)(xian)(xian)上展(zhan)會(hui)技能(neng)培(pei)訓，提高專(zhuan)項業(ye)(ye)務素(su)質。鼓勵有實力的(de)企(qi)業(ye)(ye)，深化線(xian)(xian)(xian)上資(zi)源投(tou)入(ru)，實施靶向化日常(chang)資(zi)源對(dui)接和(he)轉化，積(ji)極構(gou)(gou)筑線(xian)(xian)(xian)上展(zhan)示(shi)和(he)線(xian)(xian)(xian)上展(zhan)館協同(tong)的(de)專(zhuan)項宣傳、重點推介和(he)長期推廣的(de)業(ye)(ye)態化體系支撐。
供搞(gao)｜丁貴平
核搞｜辦公室
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